Lookswap is a fictional clothes swapping platform for Switzerland with an emphasis on ecological and social change. This project is the result of my graduation project. I developed the entire concept, naming, and design system.

Drawing on the aesthetics of (communist) Russian Constructivism, I brought a political and revolutionary spirit to the brand’s visuals. I also made them vibrant and wild, representing the subversive and spontaneous nature of swapping.

(Graduation project / 2022 / Concept and Design by Durin Sanderell)